Can the name of a drug affect consumer perception? FDA wants to know!

“The Food and Drug Administration (FDA or Agency) is announcing an opportunity for public comment on the proposed collection of certain information by the Agency. Under the Paperwork [...]

Pumpkin Spice. The Marketing Strategy That Keeps on Growing.

For generations, every fall season our grandmothers have been making their pumpkin flavor pies. But in 2003 Starbucks decided to “spice things up” and created the famous Pumpkin Spice Latte [...]

25th Anniversary Flashback: Marvel Licensed Product Design

Client: Giftco Strategy: Develop branded gift items for fundraising sales program based on Marvel brand guidelines Deliverables: Clock, bobble head, gift tin Results: Launched successful campaign [...]

25th Anniversary Flashback! GRAINGER

Client: W.W. Grainger Strategy: Build awareness and convey expertise in specific product categories through direct response, in-branch and field representative support Deliverables: Direct mail, [...]

The “Yays” and “Nays” of Medical Device Marketing

Pontus Rehn, a former medical device marketer from Sweden and now a senior marketing strategist for a global cloud-based agency, shared his Top 10 List of what he learned from his many years of [...]

Emotional Marketing in Healthcare is an Effective Way to Engage Your Audience

“Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.” — Native American proverb Health and healthcare are topics where [...]

HCPCS and ICD and CPT … Oh My!

Let’s get the acronyms out of the way first: ICD: International Statistical Classification of Disease and Related Health Problems CPT: Current Procedural Terminology HCPCS: Healthcare Common [...]

In Defense of Da Chi-KAH-go Accent

Did you hear the joke about the tourist who stopped a Chicagoan on the street and said, “I just love your accent.” (For some of you Chicagoans, the punchline isn’t so punchy, as it is painfully [...]

Document Review and Approval Software

In the field of healthcare communications, i-crossing and t-dotting [sic] are taken very seriously. Depending on the organization, a creative piece can go through many departments before final [...]

Learn to talk like a Chicagoan

  Grachki (grach’-key): Chicagoese for “garage key” as in, “Yo, Theresa, waja do wit da grachki? Howmy supposta cut da grass if I don’t git intada grach?” [...]

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