25th Anniversary Flashback: Marvel Licensed Product Design

Client: Giftco Strategy: Develop branded gift items for fundraising sales program based on Marvel brand guidelines Deliverables: Clock, bobble head, gift tin Results: Launched successful campaign [...]

25th Anniversary Flashback! GRAINGER

Client: W.W. Grainger Strategy: Build awareness and convey expertise in specific product categories through direct response, in-branch and field representative support Deliverables: Direct mail, [...]

The “Yays” and “Nays” of Medical Device Marketing

Pontus Rehn, a former medical device marketer from Sweden and now a senior marketing strategist for a global cloud-based agency, shared his Top 10 List of what he learned from his many years of [...]

Emotional Marketing in Healthcare is an Effective Way to Engage Your Audience

“Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.” — Native American proverb Health and healthcare are topics where [...]

HCPCS and ICD and CPT … Oh My!

Let’s get the acronyms out of the way first: ICD: International Statistical Classification of Disease and Related Health Problems CPT: Current Procedural Terminology HCPCS: Healthcare Common [...]

In Defense of Da Chi-KAH-go Accent

Did you hear the joke about the tourist who stopped a Chicagoan on the street and said, “I just love your accent.” (For some of you Chicagoans, the punchline isn’t so punchy, as it is painfully [...]

Document Review and Approval Software

In the field of healthcare communications, i-crossing and t-dotting [sic] are taken very seriously. Depending on the organization, a creative piece can go through many departments before final [...]

Learn to talk like a Chicagoan

  Grachki (grach’-key): Chicagoese for “garage key” as in, “Yo, Theresa, waja do wit da grachki? Howmy supposta cut da grass if I don’t git intada grach?” [...]

A Treatise on Market Research … in 60 Seconds

Have you heard the one about the guy who started a business without doing any market research and still found great success? No? Well, that’s probably because life doesn’t work that way. Most [...]

Can You Sell Medical Devices on Amazon?

You can buy nearly anything on Amazon, but how about medical devices? Short answer: Probably not. Amazon does have a special class of sellers authorized to market certain items in their [...]

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