Pumpkin Spice. The Marketing Strategy That Keeps on Growing.
For generations, every fall season our grandmothers have been making their pumpkin flavor pies. But in 2003 Starbucks decided to “spice things up” and created the famous Pumpkin Spice Latte (PSL). Now fall is also known as the Pumpkin Spice (PS) season. To a lot of people this mostly means that the renowned PSL is back but it’s not just about the latte anymore… Nowadays we’re finding “pumpkin spice” EVERYTHING!
Consumers can now choose from a variety of PS products like yogurt, gum, oatmeal, donuts, protein powder, fettuccini, alcohol, chocolate, ice cream, cereal, shampoo, soap, nail polish, makeup, cough drops, butter, the list goes on… A few of the brands that have joined the PS trend include Oreos, McDonald’s, Pringles, M&Ms®, and JELL-O.
This “craze” has turned into one of the best marketing strategies of the century and the psychology behind why we want pumpkin spice affects consumer behavior and fads. The sweet smell and taste of pumpkin spice can trigger an emotional response in our brains. The pumpkin spice latte is scientifically kind of addictive. Also, PS has created an experience for people. Like transporting us to our best memories of fall.
Starbucks has made more than $100 million in revenue each fall and other companies following the PS trend have had returns of up to $360 million annually.
So how can Buster Creative help you “Pumpkin Spice” your creative advertising and marketing projects?
Well, just like Starbucks, at Buster Creative we have a team of innovators that are constantly working hard to refine ideas, be the best at what we do, and we know how to listen, connect, and understand your audience.
The PS craze has been around since 2003 and it is still trending. The ROI behind this idea shows how good marketing strategies and plans are the key to growing a successful company.