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Strategy-based advertising and marketing solutions for healthcare, pharmaceuticals, medical devices Strategy-based advertising and marketing solutions for healthcare, pharmaceuticals, medical devices Strategy-based advertising and marketing solutions for healthcare, pharmaceuticals, medical devices Strategy-based advertising and marketing solutions for healthcare, pharmaceuticals, medical devices
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By George Demet
In Uncategorized
Posted October 3, 2014

Great Design -> Better Return on Investment

We’re visual communicators. We need to be able to capture our viewer’s attention and make them act with the information we provide. We do this with design. That’s right: Good [...]

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By George Demet
In Uncategorized
Posted July 28, 2014

What if a user posts false or misleading information about your product?

The FDA has previously indicated that a pharma or medical device manufacturer is not legally responsible for user-generated content that may appear on social media sites. The FDA recently [...]

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By George Demet
In Uncategorized
Posted July 28, 2014

Do we need any more proof that healthcare is big business?

This graphic by Rani Molla at the Wall Street Journal needs no additional comment

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By George Demet
In Uncategorized
Posted July 28, 2014

How do you fit an entire pharma ad in a tweet?

You can’t, of course, but the FDA has recently released Guidance for Industry Internet/Social Media Platforms with Character Space Limitations— Presenting Risk and Benefit Information for [...]

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By alice
In Uncategorized
Posted July 10, 2014

2014 APEX Awards – Buster Creative wins Award of Excellence

Press Release  Contact: Alice Hlavin                                                                              07/09/2014 Buster Creative alice@bustercreative.com 847-775-1525 FOR IMMEDIATE [...]

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By alice
In Uncategorized
Posted July 10, 2014

Buster Creative, Inc. wins 2014 APEX awards for publication excellence

Press Release  Contact: Alice Hlavin                                                                              07/09/2014 Buster Creative alice@bustercreative.com 847-775-1525 FOR IMMEDIATE [...]

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By George Demet
In Uncategorized
Posted June 4, 2014

If lawyers ruled the world™, it® would™ look™ LIKE® this©

Here is a brief story about trademarking® and how it applies to healthcare marketing™. If the lawyers had their say, every® single™ word™ WOULD BE® littered withsm little marks all over our [...]

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By George Demet
In Uncategorized
Posted June 4, 2014

A quick guide to improving email campaign effectiveness

More spammers, means more filtering, which means it’s harder than ever to ensure success in delivering email campaigns. Here is a quick checklist to help you get more of your email to your [...]

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By alice
In Uncategorized
Posted June 2, 2014

Your chance to win FREE TICKETS!

Buster Creative has been actively involved with Friends of Lake Forest Parks and Recreation since 2006. Buster Creative’s Alice Hlavin stated “It’s exciting to be a board member with an [...]

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By George Demet
In Uncategorized
Posted May 21, 2014

Buster Creative wins 2014 Summit Creative Award

Press Release  Contact: Alice Hlavin                                                                             05/21/2014 Buster Creative alice@bustercreative.com 847-775-1525 FOR IMMEDIATE [...]

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