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The Caduceus of Hermes versus The Staff of Asclepius

The casual observer would probably not even notice that these are two distinct symbols. The Caduceus, the two-serpent staff associated with Hermes, the Greek mythological character, is often [...]

How Healthcare Marketers Are Reaching Millennials

Healthcare marketers are finding new ways to reach the 83.7 million millennials in the U.S. They are taking advantage of the fact that millennials use multiple channels to get their news. Only a [...]

How to Design Powerful PowerPoint Presentations

Buster Creative sample before and after PPT presentation for Motorola Solutions    Sometimes we put so much time and effort into researching, writing, and getting ready for presentations [...]

If lawyers ruled the world™, it® would™ look™ LIKE® this©

  Here is a brief story about trademarking® and how it applies to healthcare marketing™. If the lawyers had their say, every® single™ word™ WOULD BE® littered with little markssmall over our [...]

Proofreader’s marks

Let us take a moment and appreciate the fine art of proofreading the written word. While writing a missive with your two thumbs on a 3″ x 5″ glass screen does not really demand [...]

Sweet Free Apps—Valentine’s Day Fun!

Valentine’s Day is here! If you haven’t found the perfect gift yet, declare your love with one of these sweet new Valentine-themed apps! Love Songs & Valentine RADIO Share some [...]

How do generic versions of drugs get their names?

OK, so we know how branded pharmaceuticals are named. You hire a stuffy agency to embark on a exhaustive research program and develop synthetic linguistic constructs from morphemes so that it [...]

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The Science of Citations

Behold the citation! The scientists’ code language for sharing and documenting prior research! Creating citations is not trivial. There are many styles for different purposes and all have a [...]