The Power of Video Testimonials
Video testimonials are a good tool companies can use to communicate and engage with their audience. They help build brand recognition, trust, and credibility.
– People are 63% more likely to purchase a product from a site if it has product ratings and reviews (People Claim)
– 79% of online shoppers tend to trust online reviews as much as recommendations from friends and family (BrightLocal)
– 77% of people take the time to read product/service reviews before they make an online purchase (Juniper Research)
– 90% of consumers admit their buying decisions are influenced by online reviews (Marketing Land)
This past month, we were very excited to partner with LFH to create a video testimonial — from writing the script to directing the shoot. And of course spending the afternoon with our hero and former NASA astronaut, Captain James Lovell was an added bonus.
Here are some “behind the scenes” pictures from our day of shooting videos and taking pictures with Captain Lovell: