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Strategy-based advertising and marketing solutions for healthcare, pharmaceuticals, medical devices Strategy-based advertising and marketing solutions for healthcare, pharmaceuticals, medical devices Strategy-based advertising and marketing solutions for healthcare, pharmaceuticals, medical devices Strategy-based advertising and marketing solutions for healthcare, pharmaceuticals, medical devices
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By alice
In Uncategorized
Posted December 4, 2014

FDA: Announcement of study on spousal influence on consumer understanding of and response to DTC prescription drug advertisements

The Food and Drug Administration is announcing a study on the effects of spousal influence when viewing direct-to-consumer prescription drug advertisements. The study will include two groups of [...]

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By alice
In Uncategorized
Posted December 3, 2014

Sure, we can make that!

We are often faced with photographic challenges that flex our creative muscles. Recently, a client approached us requesting photography for a product launch. The problem? The product was a [...]

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By alice
In Uncategorized
Posted November 18, 2014

Put a spin on it

Who thought of THAT company name? Often, there is real meaning behind a company name, especially with a new spin off company which is tied to an established brand. Recently, we have seen some [...]

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By alice
In Uncategorized
Posted November 18, 2014

Create your own handwriting — for free!

Want to “write” your own font? Immortalize your handwriting by creating an OpenType font in just a few easy steps. We recommend Yourfonts, which converts a scanned sample of your [...]

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By alice
In Uncategorized
Posted November 18, 2014

Don’t Get Lost in Translation

Creating multi-lingual packaging and printed materials can be a eye-opening experience. ¡Para sure! Read our “must-do??? and “never do??? checklist! DON’Ts ✓ Don’t use the internet to do [...]

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By alice
In Uncategorized
Posted October 27, 2014

Buster Creative reaching out: Association of Horizon, Inc.

Take a moment to learn more about the work of Association of the Horizon…. a non-profit organization serving adults with and without physical disabilities to socialize, interact and learn [...]

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By alice
In Uncategorized
Posted October 20, 2014

An Apple App a Day Keeps the Doctor Away

With the launch of iOS8, users will be able to utilize the Apple Health App. Health is an aggregation app, meaning it pulls information from your other health apps, and displays it all for you in [...]

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By alice
In Uncategorized
Posted October 20, 2014

Proofreader’s marks

Proofreader’s marks are like Pantone colors for words. They provide a standardized way to communicate text revisions. Understanding them greatly reduces the error rate on revisions and [...]

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By alice
In Uncategorized
Posted October 20, 2014

So, Mr. Poe, where was your editor?

“The Raven??? by Edgar Allan Poe is a revered work of literary horror. You may have thought the original was good, but take a look at the edited version.

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By George Demet
In Uncategorized
Posted October 20, 2014

The Sunshine Act—A sweet name for tough-to-swallow regulations

Part of the Affordable Care Act includes a provision that requires medical companies to provide data on payments and gifts made to physicians and teaching hospitals. It’s called the Open [...]

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