DxMA Award The DX Creative Communications Award honors the best of the best in diagnostics advertising, marketing and promotional programming. Buster Creative won the award for its “Tap into the Future” campaign for DigitalScope, a groundbreaking online microscope slide imaging technology used in laboratory proficiency testing at the College of American Pathologists (CAP) of Northfield, IL. Like “Google Earth,” DigitalScope delivers an intuitive and dynamic viewing experience that enhances proficiency testing and education for laboratories. Buster Creative worked closely with the CAP to develop an integrated product launch campaign consisting of logo development, print advertising campaign, direct mail, email and web development. Founded in 1974, The Diagnostic Marketing Association (DxMA) is the only professional organization in this country dedicated to serving the needs of marketing professionals in the diagnostics and healthcare industry. The DxMA provides diagnostic industry leadership by providing industry knowledge, professional development and a venue for the exchange of ideas.