Top 10 things you need to know about email creative

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The American Marketing Agency (AMA) has published a PDF document that includes information on the top ten things you need to know about email creative. If you would like to produce great emails, then you must be able to adapt to changing standards. Use the ten tips below to create a great email creative.

1. Creative encompasses the entire messaging process
2. Define the goal of each message
3. Subject lines are a critical part of the email creative process
4. Relevancy – Create relevant content
5. Consistency across email clients
6. Copy, content and offers
7. Design, typography, images and rich media
8. Links and call-to-action
9. Landing page considerations
10. Viral opportunities


To read the full PDF, click the link below:


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