The Psychology of Color

What do your corporate colors say to the world?  Purple encourages creativity. Red stimulates action. Yellow activates memory. Orange inspires socialization. As designers, we use color as a powerful communication tool, which can play an unconscious part in marketing. Research has reinforced that 60% of the time people will decide if they are attracted or not to a message – based on color alone!

Color psychology is a hot topic in marketing, art, design, and other areas. Color is the visual component people remember most about a brand, BEFORE the words or symbols.

While perceptions of color are somewhat subjective, there are some color effects that have universal meaning. This infographic covers the emotional reactions to common colors that most people experience: