Buster Creative was approached to relaunch an existing product that was not performing well. When asked to come up with one exciting print campaign for clinicians, we developed three, and they created a high interest in this exciting product. One featured a transparent overlay to ‘clearly’ show the benefits for the skin under the product adhesive; one showed the statistics which supported all the hype about this great product; and the final actually ‘revealed’ the hydration benefits of the product by using hydrochromic ink which disappears when run under water. We also managed the printing of this project.

Winner of the 2017 Aster Awards Silver Award, the 2016 Medical Marketing and Media Awards Finalist and the 2016 ASTRID Bronze Award.


Hollister Incorporated

Clinical Indication

Ostomy Consumer Products

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