How to write a great online press release
PRWeb has given some of the best tips and tricks on how to write a great online press release. The Internet has changed the way people look and find information on businesses and products. Press releases are a great way to introduce a new product, service, business expansion, organizational involvement, or expert opinions.
A press release should be tailored for two audiences: the people searching for your business’s products and services; and the search engines that find your content and bring it to those people. A basic press release should have certain points addressed in order to grab a person’s attention. The basic points are:
The following Do’s and Don’ts will help you make your press release even more impressionable.
Your press release should not look like or read like an advertisement, direct marketing, or an open letter. The timeliness of the information being presented is also critical. When creating a press release, there must be a reason your organization is announcing the information.
Always remember to make sure charts and graphs can be displayed properly; convert them into images or PDFs so all browsers can display the information on a tablet, smartphone, or computer.
Press releases should be kept between 300-800 words. However, if you do not have enough content for more than a few sentences, then it is not worth introducing to the public. Hold off until you have more content that will interest the readers.
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