How to write a great online press release
PRWeb has given some of the best tips and tricks on how to write a great online press release. The Internet has changed the way people look and find information on businesses and products. Press releases are a great way to introduce a new product, service, business expansion, organizational involvement, or expert opinions.
A press release should be tailored for two audiences: the people searching for your business’s products and services; and the search engines that find your content and bring it to those people. A basic press release should have certain points addressed in order to grab a person’s attention. The basic points are:
The following Do’s and Don’ts will help you make your press release even more impressionable.
Do’s:
Don’ts:
Your press release should not look like or read like an advertisement, direct marketing, or an open letter. The timeliness of the information being presented is also critical. When creating a press release, there must be a reason your organization is announcing the information.
Always remember to make sure charts and graphs can be displayed properly; convert them into images or PDFs so all browsers can display the information on a tablet, smartphone, or computer.
Press releases should be kept between 300-800 words. However, if you do not have enough content for more than a few sentences, then it is not worth introducing to the public. Hold off until you have more content that will interest the readers.
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