…A Designer’s Perspective

 In Uncategorized

Nav bar

FastCoDesign had three designers weigh in on’s new user experience. was launched in 2014, and it wasn’t just a poorly built backend that made the website awful. The design of was also subpar. However, with the New Year comes new changes. The website has made some significant improvements, which include:

• Responsive design – the responsive design now makes for a better mobile experience
• Transparency – on the old, after submitting a form, you might have to start over because the site was expecting the data in a certain format, but wouldn’t say what that format was. Now there are visual cues on the website stating that information has been entered correctly.
• Efficient Navigation
• Informative Signposts

Although has made changes, there are still some areas in which the website is lagging, such as:

• Still overwhelming
• Filtering is not well organized and intuitive
• It’s still impersonal – someone filling out a form on the website may be applying for themselves, but further on in the process it still asks questions about dependents.
• The paradox of choice – after completing the application, the website can suggest 40 or more different plans to choose from, which could lead to poor decision-making. Less is more.
• Excessive lingo – is assuming that everyone speaks the site’s language. Not everyone knows the terms such as deductible or coinsurance. The website should provide a clear understanding so all applicants know what they are getting.

Although the design of the website is not top-notch, the more improvements that are made will only increase the website’s efficiency; making the process easier for those looking to enroll.

Read the full article here:

 4 Things HealthCare.Gov 2.0 Gets Right

Recent Posts