How can videos improve your marketing?
There are many different types of videos that can be developed to deliver your message effectively. For example, use an explainer video, which is a short, fun and informative video, and is usually up to three minutes long, to capture your audience. Take a look at the list below to find out which type of video may be best for your marketing efforts.
Marketing Video: A marketing video should build brand awareness, increase conversion rates, boost sales and help grab attention. Tip: The most important factor in a marketing video is to be sure that people understand what you’re selling — if you can’t communicate what you’re selling, they won’t buy it!
Landing Page Video: Typically two to three minutes in length, it explains a company, product or service in a compelling way. Tip: Do not bury your landing page video deep within your website, or too far down the page. You want your audience to see the landing page video immediately when visiting your site.
Home Page Video: This video is located on the home page of your website and should be one of the first things the visitor sees.
Animated Video: Use a sequence of images or illustrations to create the illusion of movement within the video. Types of animation include traditional hand-drawn, stop-motion, 2D and 3D. Below are examples of 2D and 3D videos Buster Creative has developed.
2D Animation
2D animation is one of the most popular promo video styles because it is relatively simple and affordable.
3D Animation
In 3D animation most or all elements are three-dimensional which can make the production more complex, but also more realistic and engaging. It also allows for more medically accurate representation of products or processes.
Live Action
In pure live action demo videos, all footage has been recorded using a video camera in the real world. Some titles or effects may be added in post-production to enhance the final video. Live action videos are a great way for businesses to share a tangible product with the world.
Corporate Video: A corporate video is a great tool to help train staff, develop brand identity, gain customers’ trust, explain complex products and so much more.
[WPGP gif_id=”4186″ width=”300″][WPGP gif_id=”4169″ width=”300″]Combination
A combination video blends 2D, 3D and live action elements in the same video. Sometimes all the elements can be 2D but are animated within a 3D environment to give the animation some additional depth. Live action clips can be integrated to enhance interest and communication.
Infographic
A video infographic is a visual representation of data and knowledge in the form of an online video. It’s content marketing in a unique, high-impact form, and because it’s an entertaining combination of audio and visuals, viewers are more likely to make an emotional connection to the message.
Screencast
A screencast is a digital video recording that captures actions taking place on a computer desktop. Screencasts, which often contain voice-over narration, are useful for demonstrating how to use specific operating systems, software applications or website features.
Whiteboard
Whiteboard animation is a process where a creative story and storyboard with pictures are drawn on a whiteboard by artists who record themselves in the process of their artwork. It is an engaging way to illustrate a concept or explain a process.
Videos are great tools that can help improve your marketing efforts in many ways. By producing great videos, you can generate more leads and create sales for your business. Here are a few ways that videos can improve your marketing:
• Videos improve your search engine visibility
• Videos will help you increase your online conversions
• Videos are the most engaging online medium
• Videos help you reach and engage a different audience
• YouTube is the number two search engine in the world
• Over one billion people watch a YouTube video each month
• You can create links from within your YouTube videos to your website
• You can get a lot of mileage out of one video
• You can be camera shy and still get the benefits of video
• Videos are, or at least they can be, inexpensive
• Videos continue to perform
• ROI of videos is unbeatable
• If your product is demonstrable, video is the way to go
• Videos help you capture people via their smartphone
• Videos inspire trust in consumers
