Buster Creative wins first place at the Dx Creative Communications Awards!
Buster Creative took home first place at the 2012 Diagnostic Marketing Association Creative Communication Awards held in Chicago last week. The award recognizes our work on the DigitalScope campaign for the College of American Pathologists (CAP), the world’s largest association of board-certified pathologists.
DigitalScope is a groundbreaking online slide imaging technology now being used in laboratory proficiency testing programs at the CAP. Similar to a Google Earth for slides, DigitalScope delivers unparalleled viewing of whole slide images and enhances proficiency testing and education for laboratories.
From logo development to web redesign, we worked closely with the CAP to create a memorable, effective (and award-winning!) campaign.
Our Approach: To help increase awareness of DigitalScope, Buster Creative developed an integrated product launch consisting of print ads, tip-in cards, eblasts and web redesign. As is the case with many other technologically advanced products, DigitalScope is truly something you have to see to believe. For each of the campaign pieces, we employed valuable white space and short, to-the-point copy, allowing the vivid DigitalScope imagery to speak for itself. The end result is a powerful, integrated campaign that succinctly explains the features and benefits of the product, while also driving customers to experience the technology for themselves.
Left: Buster Creative’s first place Dx Communications Award. Right: Buster Creative attends the 2012 Diagnostic Marketing Association Creative Communication Awards in Chicago. (Pictured clockwise from top left are Mike Kite of College of American Pathologists, George Demet of Buster Creative, Alice Hlavin of Buster Creative and Jill Bye of College of American Pathologists.)