Advance Plus Pocket – it’s kind of a big deal

When was the last time you saw a powerful advertisement for an intermittent catheter? Buster Creative recently worked on a print and online campaign for the launch of Hollister’s Advance Plus Pocket intermittent catheters. Check out the final pieces below.

Objective:
Promote Advance Plus Pocket, the pocket-sized version of Advance Plus intermittent catheter.
Advance Plus Pocket has all the benefits of Advance Plus (easy-to-use, hygienic) in a small, convenient and discreet package.

Target Audience:
Consumers, clinicians/dealers.

Our Approach:
Since the product’s main selling point is small size, we found it only appropriate to use a “less is more” approach. We chose to use limited copy and an eye-catching product shot surrounded by white space. The final campaign pieces are clean, simple and (in our opinion) kind of a big deal!

Advance Plus Pocket – Print Ad

Advance Plus Pocket – Digital Ad

Advance Plus Pocket – Digital Ad

Advance Plus Pocket – Digital Ad

PS: Wondering how we came up with that clever headline? The inspiration came from Will Farrell’s famous line in the 2004 hit movie, Anchorman: The Legend of Ron Burgundy.