Industrial Construction B2B and B2C

Everyone knows what “cordless” means, right? That's the problem Paslode faced in promoting a line of fuel powered residential construction nailers. Research confirmed that "cordless" meant mobility but also suggested low power and frequent recharging. Paslode nailers offered mobility, high power and long duty cycle. Buster Creative worked with Paslode to develop a marketing, positioning and branding strategy to clearly differentiate their line of tools from the competition.

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