Consumer and Trade Advertising

How do you get sophisticated theatre-goers to come to Waukegan, IL for a show? Build awareness. The Genesee Theatre recently underwent a major renovation that has become the crown jewel of the city. We created consumer advertising that portrayed the theatre in its full splendor.

How do you get concert promoters to book shows in a theatre in Waukegan, IL when Chicago is just to the South and Milwaukee is just to the North? Build awareness. Buster Creative prepared trade advertising that convinced promoters that booking at the theatre was a low-risk, high-return venture.

It worked. Jerry Seinfeld recently performed there and extended his act since the show was a sell out almost as soon as the tickets were released.