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Spammer Scammers

Seeing more unsolicited e-mail lately? That’s because spammers are getting more adept at bypassing spam filters at the mail server and the e-mail program on your desktop. If you engage in legitimate e-mail marketing, the increasing amount of spam makes it more difficult for your message to get through.

Designing well crafted e-mail messages is crucial, of course, but in many cases it’s not enough. Whenever possible, we recommend e-mail authentication. This process tells the mail server or program that the e-mail is legitimate. Thus, the program or server will allow the e-mails to pass through without being filtered

Sender ID and DomainKeys are widely recognized authentication schemes and both require the installation of an encrypted key in your company’s domain name file. It’s a bit complicated, but Buster Creative can work with your IT department to add the keys.

Contact us for more information.

Glasa’s mission is to promote and support the optimal development and well being of youth and adults who have a primary physical or visual impairment.

Every large ad agency, design studio and marketing firm use a creative strategy process to help define and execute campaigns. Most often, the need for a creative strategy arises once the client has assembled certain pivotal decision documents. These documents may include a business plan, a marketing plan and a promotion plan.

So, just what is a creative strategy anyway?

A smart creative supplier must digest the essence of those documents and then craft a creative strategy that nails the precise goals of the project at hand. When it’s good, a creative strategy will save a significant amount of time and money.

At Buster Creative, we have honed a very powerful creative strategy process and format that clients love. Without a doubt, this is the toughest page or two we craft during a project. Creative strategy actually serves the client on two fronts. While it stakes out a competitive, thought-provoking position for the creative, they also doubles as guidepost for the project in terms of timing, cost and executional considerations.

Buster Creative strategies may appear very lean, but every single word matters. We challenge ourselves about precisely what we expect the target to notice and feel and believe when they absorb the message. Is the creative piece striving to generate a behavioral response … or an attitudinal response? Or both? Will it be compelling? How does it impact other components of the brand? For example, if we are driving the target to a website will the landing page be appropriate to their expectations? The issues are complex but well-written creative strategies must make decisions and offer a platform for copywriters and art directors to do great work!

To view the Buster Creative strategy format, click here.

	It's time to start working on your holiday mailings and promotional ideas. We can help. Give us a call. 847-775-1525.