Buster Creative, a healthcare marketing and creative agency on Chicago’s North Shore, was named both a Gold and Silver Award winner at the National Aster Awards 2017. The Gold Award was the highest honor presented in the Healthcare Education: E-Newsletter category for the quarterly Hollister Secure Start Services eNewsletter, submitted on behalf of Hollister Incorporated, Secure Start Services. The Silver Award honor was presented in the Medical Devices: Direct Mail Piece category for the CeraPlus: Great Barrier Relief Direct Mail Campaign, also submitted on behalf of Hollister Incorporated, Ostomy Care.

The Aster Awards Program is an elite national competition that began in 2002 and is dedicated to recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. Winning entries, judged by a diverse panel of industry experts, are published in Marketing Healthcare Today magazine.

About The Gold Award Winning Secure Start Newsletter

“We have been working on the Secure Start newsletter for 10 years. It is exciting to see the award winning print version become an award-winning digital version. It is a project we work on quarterly and look forward to providing inspiration to all the subscribers,” noted Alice Hlavin, the firm’s Creative Director.

The Silver Award Winning Hollister CeraPlus Direct Mailer 

We created the headline, Great Barrier Relief, because we wanted nurses to understand that this barrier  was clinically proven to bring relief to patients suffering from skin irritation under their barrier. 

The direct mail piece could also be demonstrated to a nurse by a salesperson to reinforce the connection between moisture and skin health. This was a particularly challenging piece to create since we wanted it to be reusable so that nurses could demonstrate the effect to their colleagues. We identified a Japanese manufacturer of a screen-printable, hydrochromic ink that would turn transparent when wet with water, then become opaque when dry. We then conducted an extensive set of experiments on different paper stocks and with different screen-printing parameters to develop a coating that was almost totally opaque, yet became transparent enough to allow the messaging to come through when moistened with water.

Hollister CeraPlus Direct Mailer 
Water Mailer printed with hydro-chromic ink that reveals message under running water

About Hollister Incorporated

Hollister Incorporated is an independent, employee-owned company that develops, manufactures, and markets healthcare products and services worldwide. The company manufactures products for ostomy care, continence care, critical care, and wound care, and also develops educational support materials for patients and healthcare professionals. Hollister Incorporated has been serving healthcare professionals and consumers for ninety-five years, and is committed to making life more rewarding and dignified for people who use the company’s products and services. To learn more, visit Hollister.com.

About Buster Creative, Inc.

Buster Creative is a woman-owned, full-service, healthcare marketing and creative agency specializing in pharmaceutical, medical device, laboratory diagnostics, healthcare educational, and healthcare IT marketing. Founded in 1993 by Alice Hlavin, Buster Creative develops and creates programs for sales and training support, brand and awareness building, and new product launches.